New Brand for Exchanges to Health Insurance Marketplace

Health Insurance marketplace? Yes, that’s right.

Health and Human Services (HHS) is inviting everyone to participate in the new Health Care Marketplace, coming Jan. 1, 2014. Even the White House blog is promoting this program that will be launched next year.

What’s interesting is that the new Health Care Marketplace is the repackaged and new brand that has been given to the health insurance exchanges, according to a report in The Hill.

The Obama administration is re-branding the central component of its signature healthcare law. This rebrand of ‘exchanges’ to ‘health care marketplace’ is an effort to make the name more meaningful and applicable to the average citizen who will be consumers of the healthcare insurance.

I subscribed to the Health Insurance Marketplace. I will receive updates via text and email and I’m told that I am one step closer to getting the health insurance I need. I will receive tips and alerts to stay on track and find health insurance that fits my budget, with less hassle. 

Enrollment in health plans in the Marketplace starts October 1, 2013, and coverage starts on January 1, 2014. To get a head start, the Health Care Marketplace suggests that I check out the 7 things I can do NOW to get ready. As a home care agency owner, will you be promoting this to your employees?

If I’m feeling social, I can also Like the Marketplace on Facebook and follow them on Twitter for even more news and updates about the Health Insurance Marketplace.

Listed below is the blog written by Kathleen Sebelius, Secretary of Health and Human Services on Posted January 16, 2013 regarding the new brand of Health Care Marketplace: 

January is the perfect month for looking forward to new and great things around the corner.

I’m feeling that way about the new Health Insurance Marketplace. Anticipation is building, and this month we start an important countdown, first to October 1, 2013, when open enrollment begins, and continuing on to January 1, 2014, the start of new health insurance coverage for millions of Americans. In October, many of you’ll be able to shop for health insurance that meets your needs at the new Marketplace at

This is an historic time for those Americans who never had health insurance, who had to go without insurance after losing a job or becoming sick, or who had been turned down because of a pre-existing condition. Because of these new marketplaces established under the Affordable Care Act, millions of Americans will have new access to affordable health insurance coverage.

Over the last two years we’ve worked closely with states to begin building their health insurance marketplaces, also known as Exchanges, so that families and small-business owners will be able to get accurate information to make apples-to-apples comparisons of private insurance plans and, get financial help to make coverage more affordable if they’re eligible.

That is why we are so excited about launching the newly rebuilt website, where you’ll be able to buy insurance from qualified private health plans and check if you are eligible for financial assistance — all in one place, with a single application. Many individuals and families will be eligible for a new kind of tax credit to help lower their premium costs. If your state is running its own Marketplace, will make sure you get to the right place.

The Marketplace will offer much more than any health insurance website you’ve used before. Insurers will compete for your business on a level playing field, with no hidden costs or misleading fine print.

It’s not too soon to check out for new information about the Marketplace and tips for things you can do now to prepare for enrollment. And, make sure to sign up for emails or text message updates, so you don’t miss a thing when it’s time to enroll.

There is still work to be done to make sure the insurance market works for families and small businesses. But, for millions of Americans, the time for having the affordable, quality health care coverage, security, and peace of mind they need and deserve is finally within sight.