With over 15,000 providers competing for a share of the home care market, be sure to keep reading to find out why social media should be part of your marketing plan.
1. It’s free AND user-friendly!
The most widely used social media platforms include Facebook, Twitter, Instagram, Pinterest, YouTube and Google+. The best news? They’re all free (unless you run paid campaigns) for users! Not only have these sites made it quick and easy to sign-up, but the set-up processes are incredibly user-friendly. Because these sites are developed with everyone in mind, including the most technologically un-savvy among us, with clear, step-by-step instructions, you will be able to launch a campaign in no time! As I mentioned, there is a cost to run a Facebook or Instagram ad but it’s very low expense. There are 1.59 billion active users on Facebook that log in every day. You can target your campaigns by demographics, interests and groups they belong to. The first budget to always be cut is marketing, so finding cost effective and efficient ways to increase brand awareness and customer loyalty is key to delivering return on investment.
2. You’ll be up close and personal with your ideal target buyer.The problem with more traditional marketing venues like direct mail, digital adand print is that you don’t know who you are reaching. With social media, you not only have access to specific demographic information, you get to accurately target clients based on personal information easily gathered from their user profiles.
3. Your competition is already Tweeting away!
With techie millennials entering the job market like crazy, chances are your competition has already established a presence in the social media landscape. The longer you wait, the harder it will be to catch up. The good news? If you create your profiles now, you can start garnering followers and fans, i.e. potential clients, immediately!
4. The social media marketing world is a level playing field.
The brick and mortar world of marketing campaigns can cost your agency tons of money, and with very little assurance the campaigns will work, it could be tons of money wasted. If you can create a vibrant social media campaign, you have the potential to reach more clients than ever before, with way less overhead. This puts you in line with agencies that have more capital to spend. Social media might just be the great equalizer that we’ve been waiting for.
We checked with technology consultant Tim Rowan to see what he has been hearing about home healthcare agencies taking advantage of free social media promotions. “I would be just a little careful throwing around the word ‘free’ too casually,” he began. “Someone has to create and manage your Facebook pages and create your YouTube videos. If you take this new opportunity seriously, you are either going to assign someone to it in addition to their regular duties or hire someone to manage the entire effort. I would recommend finding an automated solution that would be easier and far less expensive than paying an employee to do it manually.”
Some studies say that Americans spend more than 10 hours a day online. It seems obvious that using online advertising is a great way to reach your audience and nurture leads. Social media isn’t so scary once you get started and you will be reaping the benefits for years to come.