Social media is quickly becoming the backbone of business branding. With more and more people joining the ranks of social media users, a business that doesn’t jump into the fray will be left in the dust. Here are 3 reasons your business should increase its social media presence.
1) Incredible Reach Ability
Commercials and newspaper ads were once the best way to get your brand in the face of the consumer. However, more people are turning to the internet to get their news and entertainment. Even more of them are logging in to social media on a near daily basis. Facebook alone boasts over 1.5 billion monthly active users Worldwide. Even Instagram, a photo sharing app, has 400 million monthly active users. 50% of adults aged 18-24 check Facebook within minutes of waking up.
2) Show Some Personality
A 60 second ad slot during a commercial break is usually nothing but the fast facts. It is difficult to really show your company’s personality in that time. It’s impossible to truly connect with consumers in that format. With social media, you can respond in real-time to comments or soothe concerns. A brand can post behind-the-scenes pictures or funny stories to show personality. More platforms are featuring live-stream video options that allow fans to not only see the face of the company, but interact with them in an instant. Especially amusing interactions have the potential to go viral and be seen by even more people.
3) Social Media Is Advancing
Twitter, Facebook, Instagram, and Pinterest now have “in-line buy” options. This means a consumer can purchase something from your company without ever leaving their feed. Businesses have started using social media groups to interact within the office. New mobile apps and websites pop up constantly, offering businesses a chance to connect with customers in even more ways.
Generation Y spends an average of 2 hours per day on their smart phone and uses upwards of 6 apps every day. The best thing your business can do is take advantage of this golden opportunity.